Is Google Really More Than Just A Search Engine? (InformationWeek)

1. Use testimonials. Testimonials are words from other people recommending the usage of your products or services. People are more inclined to believe the words of third parties compared to the words of the merchant himself. Testimonials have an aura of objectivity, and more often than not, they are enough to convince many of your readers into patronizing what you have to offer.

Is Google Really More Than Just A Search Engine? (InformationWeek)

I want to thank Zack Miller for responding to my blog post from last Friday . Miller's big beef with my post was that I argued that Google is really just a search engine -- and one that could be defeated by smaller startups and vertical players. Miller, on the other hand, contends that Google is no longer just a search engine. But is Google really more than just a search engine?

Would Yahoo Hand Over Its Paid Search Business To Google? (Addict 3D)

With Yahoo and Google considered such big rivals these days, many people forget that they were originally partners. For many years, Google provided the search engine that powered Yahoo, while Yahoo focused on all of the various other properties it had.

SearchCap: The Day In Search, August 13, 2007 (Search Engine Land)

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Enge Talks Search Engine Land, Sphinn, SMX & Search Marketing With Danny Sullivan I mentioned last week that Eric Enge was working an interview with me as part of a series he's been doing with various search industry people. The interview ...

SINGAPORE: Watch out Google, here comes SPH Search (AsiaMedia)

A new online search engine being developed by Singapore Press Holdings (SPH) aims to be the first port of call for people anywhere in the world who want content about Singapore.

People Search Engine Spock Goes Live (Search Engine Land)

In the increasingly popular category of "people search" much-anticipated new search engine Spock launched with a public beta today. It's running very slowly this morning and so it has been challenging to use. However Spock joins a growing list of "vertical" engines focused on the segment such as Zoominfo , Wink , Pipl , WikiYou , PeekYou and several others, including WhitePages.com ...

People searches refined (The Nashua Telegraph)

A search engine startup promises to deliver more targeted results on queries about people, whether it's your ex-girlfriend, the guy from the bar last night or Paris Hilton. ...

Vivek Bhargava searches for the future of paid search (Agencyfaqs!)

We got into search much before the Google IPO days. Those were days when Google was just a search engine rather than the largest media company in the world. In fact, many then considered Google as the biggest philanthropic endeavor since human evolution!

Highlights from the SEW Blog: August 13, 2007 (Search Engine Watch)

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Search in Pictures: Martha Stewart, Jesca Hoop & Crazy Hat Day (Search Engine Land)

In this week's Search In Pictures , here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Click to continue reading...

Google Charges for Extra E-Mail Storage (NewsFactor)

Forget the battle between Microsoft Word and Google Apps for a minute, and set aside the notion of search engine supremacy. Microsoft and Google are now battling for technology enthusiasts in yet another area: online storage. This week, Microsoft came out with a twist in the online-storage game, renaming its storage service Windows Live SkyDrive and relaunching it with a revamped interface. ...

Is Google Really More Than Just A Search Engine? (InformationWeek)

Think about how the television news works. They have teasers during the commercial breaks before the news. The teasers are meant to capture your attention. The news doesn’t give you the full story right off the bat because they want you to watch the entire news. Therefore, they constantly send preview teasers so you will be interested in watching the entire news program.

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