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4. Urgency marketing. Urgency marketing is a relatively novel sales technique that employs time-sensitive offers. Onetime offers, special offers and the likes are examples of this tactic. You may offer a hundred bonuses on the condition that your readers will purchase your offer within a specific period of time. Or, instead of using bonuses, you can offer a fantastic discount available during the same span of time. This is a great technique, as it creates a sense of panic amongst your prospects, making them WANT to buy what you have to offer at the soonest possible time, least they miss out on an amazing opportunity.

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The Internet marketing experts have declared the traditional form of sales letter dead and are saying that long sales letters are what you need to succeed. Fine by me: as I say, I prefer long sales letters. The problem is that there are Internet marketers who can't write long advertising copy. In fact, there are plenty of Internet marketers who can't write a decent bit of advertising of any length. What are these unfortunate people able to do that will enable them to compete in a world where long text rules?

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