San Diego is Site for Hispanic Hotel Owners Association's Second Hotel Investment Seminar (PR Newswire via Yahoo! Finance)

There is a growing trend in Internet marketing to use long sales letters. These sales letters are appearing in email advertising campaigns and on websites. Personally, I actually like this trend. Offering a long and detailed explanation of a product is much more helpful than presenting a "teaser" and a demand for an email address in return for better information.

San Diego is Site for Hispanic Hotel Owners Association's Second Hotel Investment Seminar (PR Newswire via Yahoo! Finance)

The Hispanic Hotel Owners Association , a recently-formed and rapidly growing non-profit organization, today announced that it will hold the second in a series of three national Hotel Investment Seminars for Latinos at the San Diego Doubletree Hotel Downtown August 28 and 29.

Doubletree Hotels Adds 20th Hotel to Southern California Collection behind Legendary Castle Wall in Commerce, Calif. (Hospitality Net)

COMMERCE, Calif. | DoubletreeÂ® Hotels (NYSE:HLT) welcomes its 20th Southern California hotel to the brandâ€™s upscale, full-service hotel collection with the addition of the Doubletree Hotel Los Angeles/Commerce. The hotel is located inside The Citadel, a California landmark that combines name-brand shopping at the Citadel Outlets with a touch of Hollywood cinema history. The Doubletree Hotel Los ...

Group buys two hotels in Oakland (Inside Bay Area)

OAKLAND has landed a big-time commitment from a real estate investment group that has bought two high-profile hotels in the city's downtown, including the landmark Oakland City Center Marriott.

Golden oldies: Southern California beach motels hearken back to the '50s (San Jose Mercury News)

Forum: Do you have a nostalgic favorite in Southern California? Back in the day, just about every Southern California beach vacation included a stay in a family-owned motor inn steps from the sand and surf.

Doubletree Hotels Adds 20th Hotel to Southern California Collection behind Legendary Castle Wall in Commerce, Calif. (Business Wire via Yahoo! Finance)

COMMERCE, Calif.----DoubletreeÂ® Hotels welcomes its 20th Southern California hotel to the brand's upscale, full-service hotel collection with the addition of the Doubletree Hotel Los Angeles/Commerce.

Crowning Rentals (The Sun Post)

Ahotel-to-rental conversion makes an interesting change in Miami Beach, especially when it ranks as the only new luxury oceanfront rental in Miami Beach.

The Fil-Am Invasion (LA Weekly)

A pimpinâ€™ young MC wearing a black hoodie and jeans hanging so low he could get a citation lies in wait just outside the door of Zentro Bistro, a homogenized faux-Parisian club and restaurant just across the street from the garish fete of multiethnic consumerism known as Los Cerritos Center.

Gaylord to scale down future hotels (The Tennessean)

Gaylord Entertainment Co., known for its elaborate and expansive hotels, is going smaller scale by launching hotels about one-third the size of its flagship Opryland Resort & Convention Center in some national markets.

Google Maps redraw the realm of privacy (Los Angeles Times)

As street-level photos are added to the site, fears of intrusion arise. Google Inc. has been watching you, Southern California.

Itâ€™s Summertime, and Finding Lodging Is Not So Easy (San Diego Business Journal)

Like a racehorse that lags behind the pack then suddenly dashes to the finish line, San Diegoâ€™s lodging industry appears to be doing its usual thing this summer â€” gaining steam to make up for winter shortfalls.

San Diego is Site for Hispanic Hotel Owners Association's Second Hotel Investment Seminar (PR Newswire via Yahoo! Finance)

If you are thinking of developing a long sales letter for your website or email campaign, each of these options has a drawback. The first option is definitely the best but the services of a decent copywriter are far from cheap. The second option could lead you into trouble if you plagiarise a document which is subject to copyright. From what I have read the expensive software is just a lazy man's way of performing option 2. There is a further big problem with the second and third options: if you can't write decent advertising copy, will you know what to change to "personalise" your sales letter sufficiently?

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