The Copywriter's Best Friend: AIDA : The Copywriter Underground

2. Give emphasis to the benefits and relate them well to the need you should have established. People are looking for solutions, first and foremost, and some people are willing to spend for the same. They are your target market, and the only way you can convince them that your product or service is what they’re looking for is by establishing a need they can relate to, and providing the solution through a thorough discussion of the benefits your product or service can provide. Your sales page should be benefits-centric, that is, the enumeration of benefits should manage to take over the sales page at some point and this should serve as the rallying point of your campaign. 3. Offer bonuses. Who wouldn’t want to get more than what they will pay for, right? Bonuses are effective tools because they increase the perceived value of your products or services. Some internet marketers even attach a multitude of bonuses on their offers. Aside from giving more value to the package, it also imparts a very important quality that many online businessmen would like to be known for: over-delivery.

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The Copywriter's Best Friend: AIDA : The Copywriter Underground

Do not use too many power words. Too many power words will lessen the impact. Plus, too many power words may not create a sentence that reads smoothly. Avoid writing the headline in bold. Bold can wreak havoc on the eyes. It can turn away many potential subscribers.

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