The thick line between copy and content
Well, I can think of three options straight off: (1) they can hire a professional to write the sales letter on their behalf, (2) they can shamelessly copy someone else's sales letter and just change a few details around or (3) they can buy expensive software to do the job for them.
The thick line between copy and content
Over at A List Apart, freelance writer and web designer Amber Simmons makes a great case against the widespread (ab)use of the bullet-pointed web writing we see so often nowadays. In her deliciously lengthy article Reviving Anorexic Web ...
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Long copy
How do you write long copy sales letters? How can yo keep them interesting? What are the key features of a good one? And when should you use them. The principals of long copy sales writing extend to web copy, letter writing, writing a ...
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7 Powerful Sales Copy Writing Techniques!
You need to focus on one product only, don’t offer too manythings to your visitors, if you want to sell other productyou can have different page on your web site or create anew mini site to sell it. 4. Put testimonials on your sales ...
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Paragraph Breaks for Web Copy
When writing for the web, writing rules change slightly. This article explores the use of paragraph breaks for web content and web writing.
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Copy Editing - Part II: My Experience with Copy Editors
Voice is a sort of writing style that comes across in sentence construction, etc. In one case, the co-author didn’t give a hoot; he was just glad that someone was going through the text and making the style consistent. ...
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Copywriting for the Web - writing copy and content for Web sites
Writing copy for the Web is different from writing copy for print because in addition to writing for a site's visitors, you're also writing for the search engines. It's a difficult juggling act to perform: here's how to handle it ...
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Making The Transition To The Business You Love
I love writing and turning the basic text people throw on their websites into optimized, sales-driven page copy. Yes, it’s geeky, but besides my daughter, I literally live for making websites successful. I do not, however, ...
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Free Culture and the Undead Art of Writing on the Web
If writers are culture creators, if writing and literature is the soul of our civilization, what are we doing to ourselves if we let our largest source of free literature run rife with crap content crafted to sound like marketing copy? ...
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Web Hosting Provider on Writing Copy
Web Hosting Provider on Writing Copy - Avoid These Mistakes. While Miss Pringle was teaching you not to let your participles dangle, you were looking out the window or staring at the clock. We all did. Learning to parse a sentence or ...
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Web copywriting and Web writing: what’s the difference?
Here’s the difference in a nutshell: Web copywriting: writing to SELL Web writing: writing to INFORM So, if you’re writing straight Web content - articles - you’re not writing copy. More on copywriting here. copywriting, sales writing, ...
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Web Copy Writing - White Paper
I came across an interesting white paper called "Mastering the Challenges of Web Writing." It's a bit of a tactical read, so if you aren't interested in copy writing or developing web content, it might be too granular for you. ...
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How To Format Your Resume For Internet Job Searching
The human reader - The traditional, printed, hard copy resume (yes, it does still have a primary place in job hunting!) is created to attract the human eye and attention. With the advantages of word processing applications, ...
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Reviving Anorexic Web Writing
In those dark days, the people writing the web copy weren’t actually writers: They were secretaries, product engineers, and—horrors!—designers; more often than not, the content was thrown together as an afterthought by someone who ...
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A List Apart: Articles: Reviving Anorexic Web Writing
I’d argue that this has as much or more to do with the influence of business on the web. The so-called “rules” for writing on the web resemble the soul-crushing tactics traditionally associated with business writing and marketing copy. ...
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LinuxWorld Expo 2007 report
Snapshots are supported natively by NTFS’s Volume Shadow Copy feature, and by LVM. For other filesystems supported by R1Soft–the popular EXT2, EXT3, and ReiserFS–R1Soft adds shapshotting. Each snapshot requires a very brief lock of the ...
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Writing A Winning Wedding Speech
There are a number of factors that you should take into consideration when you are writing a wedding speech. The most important of which is time. A great wedding speech doesn't have to be very long; in fact, long speeches are ...
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Copywriters, SEO copywriters, web writers: which to use?
Typically writing for ads, articles and brochures, copywriters aim to persuade an action by tapping into an individual’s greed, need or fear. While professional copywriters are able to craft compelling copy, keywords and search engine ...
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This week: Structure your e-mail and Web writing
This week, as you write e-mail or Web copy,. Use headings and bullets whenever you can; Put your most important information at the top of your message. With those two changes, you'll find that more of your writing gets its job done.
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The obsolescence of print?
Marketing writers are often writing for the web, and the push to keep copy short, simple, and below a grade 6 reading level is ever-increasing. When people see long copy, they run away screaming, we are told. So use little words. ...
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Reviving Anorexic Web Writing
Reviving Anorexic Web Writing. Amber Simmons writes about the importance of content over copy and how good writing makes for a good user experience. Saved By: andruidica | View Details | Give Thanks. Tags: writing, blogging, how-to.
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13 resources for web writing
To solve this, save your Microsoft document as a .txt file instead of copy/pasting it into Notepad. I learned this mistake the hard way! Copying and pasting takes all of the Microsoft coding into Notepad and makes it look like ...
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Working With The Web - Writing For Websites
Don’t worry about slavishly following every single rule. If you take on board the general principles, you’ll soon be writing clearer and more attractive copy. Read the other ‘Working With The Web’ posts.
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A List Apart: Articles: Reviving Anorexic Web Writing
Saved By: dainkes | View Details | Give ThanksTags: writing, copy, footer.
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Writing For The Web - Five Reasons Freelance Writers Are Becoming ...
Whether you're writing articles or Web site copy, you see the results fast. This is great if you love instant gratification. Your Web publishing credits also give you visibility, which leads to more writing work. ...
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Freelance Writing Jobs
When you work as a freelance ghostwriter you provide writing services for clients who will then use the work as their own. Ghostwriting is a lucrative opportunity, especially when you focus on web writing. For the most part, ...
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Three Useful Models for Web Copywriting
Writing a web copy? It has been a while since you did any highly visible writing? Or do you simply wish to refresh your copywriting skills and use those for quality check review of your contracted writers? Maria Veloso, a 27-year expert ...
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Finding Web Writing Jobs
Web writing can break down into several different categories. Before you begin looking for work, you’ll have to decide whether or not you want to get credit for your writing. If you insist on byline, you may have difficulty finding a ...
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Web Writing
If you develop your content in your head as you type, it’s very easy to produce copy that is unorganized. Make sure you read over everything to ensure your paragraphs and sentences flow logically.Does your site navigation make sense? ...
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IBM 30 | Insider Secrets for Writing Compelling Copy with Brian ...
We got to pick his brain about writing compelling marketing copy for your sites and sales letters. He also chimed in about how he overcame his initial fears and obstacles to become an internet entrepreneur. ...
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Writing Article Reviews
Search Service ProvidersWeb writing, Content writing, SEO writing. Content Writing Web Writing SEO Writing Article Writing Travel Articles Copy … Writing & Translation. Academic Writing. Article Writing. Children’s Writing. Copywriting. ...
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The thick line between copy and content
If you are thinking of developing a long sales letter for your website or email campaign, each of these options has a drawback. The first option is definitely the best but the services of a decent copywriter are far from cheap. The second option could lead you into trouble if you plagiarise a document which is subject to copyright. From what I have read the expensive software is just a lazy man's way of performing option 2. There is a further big problem with the second and third options: if you can't write decent advertising copy, will you know what to change to "personalise" your sales letter sufficiently?
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