United States Small Business Administration

The intellectuals tell us that there are only seven basic plots in story telling. So, you might well ask, isn't it going to be impossible to stand out as being different? Remember, West Side Story is based on the same plot as Romeo and Juliet, the plot of Jaws can be read in the Anglo Saxon story of Beowulf. Just these two examples show that the film makers put in a lot of effort to distinguish their productions from previous ones and it paid off. West Side Story was definitely more profitable than any local dramatic society version of Romeo and Juliet has ever been. Make sure your long sales letter is a block buster and not an amateur production.

United States Small Business Administration

Tips on starting, expanding, and financing your business from the U.S. Government.

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United States Small Business Administration

I have noticed a trend related to long Internet advertising copy that I don't like. I am seeing too many different websites that contain what is essentially the same sales letter with just names and other small details altered to give the impression of unique content. This variation of small details might fool the search engines but will it fool potential customers? If I have noticed this duplication in passing, potential customers who are carefully researching competing websites are bound to notice.

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