web site copywriter, editor - principles, resources, fees

Think about how the television news works. They have teasers during the commercial breaks before the news. The teasers are meant to capture your attention. The news doesn’t give you the full story right off the bat because they want you to watch the entire news. Therefore, they constantly send preview teasers so you will be interested in watching the entire news program.

web site copywriter, editor - principles, resources, fees

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web site copywriter, editor - principles, resources, fees

2. Make the website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are “scan first” or “scan only” readers. The headlines and sub headlines should take advantage of this fact.

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