Marketing strategy - Wikipedia, the free encyclopedia
Marketing strategy - Wikipedia, the free encyclopedia
An offer doesn't have to involve the exchange of money. You might offer a free gift in exchange for marketing data; perhaps the user can download a free software program in exchange for providing personal information or filling out a survey form. Or you might offer a free newsletter. In this case, the user might not have to give anything in return; it's enough for them to let you into their inbox every week or every month.
Marketing strategy - Wikipedia, the free encyclopedia
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Marketing strategy - Wikipedia, the free encyclopedia
A recent foulup at Razorfish emphasizes the importance of getting permission before signing people up to your email newsletter -- and of making sure you understand the configuration of your list server.
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